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Unisys Targets Just 20 Execs With Ad Campaign 159

Posted by kdawson from the atomic-force-advertising dept.
Carl Bialik from WSJ writes, "Security company Unisys is taking niche marketing to a new level, aiming ads at about 20 top executives, delivering custom-covered issues of their Fortune magazine subscriptions, and even placing billboards where these individuals will be likely to see them, the Wall Street Journal reports." From the article: "If an executive flips over the mock Fortune cover, he or she will discover a letter — also individually tailored — from a senior Unisys manager describing challenges in the target's specific industry. The Fortune 'cover wraps' also offer personalized Web addresses, where the executives can find mock news videos that mention their names and tell how they achieved business success. To reinforce the message, Unisys is placing billboards and outdoor signs — albeit without information-chief portraits — close to the executives' offices. Some ads will even appear on video screens in the elevators of their office buildings."

Inflatable Private Space Station Launched 233

Posted by ScuttleMonkey from the springing-a-leak-a-real-bummer dept.
Anonymous_Space_Ranger writes "CNN is reporting that the first steps to have a private space station are underway in Russia. While today's launch is unmanned, it is designed to orbit the planet for 5 years while the durability of the design is tested and future flights are planned around it." From the article: "[Robert] Bigelow envisions building a private orbiting space complex by 2015 that would be made up of several expandable Genesis-like modules linked together and could be used as a hotel, or perhaps a science lab or college. He has committed $500 million toward the project."

Microsoft Says Vista Most Secure OS Ever 440

Posted by Zonk from the that's-evar dept.
darryl24 writes "Microsoft senior vice president Bob Muglia opened up TechEd 2006 in Boston Sunday evening by proclaiming that Windows Vista was the most secure operating system in the industry. But a bold statement can only go so far, and much of this week's conference has been spent reinforcing that point. Microsoft also acknowledges that nothing is infallible when it comes to computer security. In turn, the company has employed black hat hackers for what is called a penetration, or pen, test team."
Medicine

New Possible SIDS Genes Identified 88

Posted by ScuttleMonkey from the sudden-discoveries dept.
ScienceDaily is reporting that researchers at the Mayo Clinic have identified two more cardiac genes that could contribute to sudden infant death syndrome (SIDS). From the article: "In the two recent separate studies, researchers examined caveolin-3 (CAV3) and the cardiac ryanodine receptor (RyR2) and found molecular and functional evidence in both to implicate them as SIDS-susceptibility genes. Researchers examined the tissue of 135 unrelated cases of SIDS -- in infants with an average age of 3 months old -- that had been referred to Mayo Clinic's Sudden Death Genomics Laboratory for molecular autopsy. In each study, two of the 135 cases possessed mutations in either CAV3 or RyR2."

UK Government Wants Private Encryption Keys 822

Posted by Zonk from the my-keys-not-yours dept.
An anonymous reader writes "Businesses and individuals in Britain may soon have to give their encryption keys to the police or face imprisonment. The UK government has said it will bring in the new powers to address a rise in the use of encryption by criminals and terrorists." From the article: "Some security experts are concerned that the plan could criminalise innocent people and drive businesses out of the UK. But the Home Office, which has just launched a consultation process, says the powers contained in Part 3 are needed to combat an increased use of encryption by criminals, paedophiles, and terrorists. 'The use of encryption is... proliferating,' Liam Byrne, Home Office minister of state told Parliament last week. 'Encryption products are more widely available and are integrated as security features in standard operating systems, so the Government has concluded that it is now right to implement the provisions of Part 3 of RIPA... which is not presently in force.'"

"H-Prize" Announced 394

Posted by samzenpus from the homemade-hydrogen dept.
An anonymous reader writes " The House passed legislation to encourage research into hydrogen as an alternative fuel creating the "H-Prize",allowing scientists, inventors and entrepreneurs to vie for a grand prize of $10 million, and smaller prizes. The Department of Energy would put together a private foundation to set up guidelines and requirements for the prizes. Anyone can participate, as long as the research is performed in the United States and the person, if employed by the government or a national lab, does the research on his own time. Best political Quote: "If we can reinvent the car, imagine the jobs we can create." said bill sponsor Rep. Bob Inglis, R-S.C."
Medicine

Deep Brain Stimulation as Depression Treatment 273

Posted by samzenpus from the there's-something-wrong-with-my-brain dept.
Neopallium writes "Medtronic, today announced its intentions to pursue a major clinical trial of the company's deep brain stimulation (DBS) technology in the treatment of severe and intractable depression, a disabling form of the psychiatric disorder affecting millions of people worldwide. "While not a cure, DBS has allowed these patients to return to much more functional and happy lives," said Dr. Rezai, who represented an international working group of physicians that has been studying the application of DBS therapy in the treatment of intractable depression and OCD in collaboration with Medtronic."

China Bans Running Your Own Email Server 304

Posted by Zonk from the too-many-of-those-around-anyway dept.
Erwin_D writes "Under the guise of banning spam, China has ruled that running your own e-mail server has been banned, unless you have a license. To qualify for such a license, an 'e-mail service provider' must abide by some chilling rules: all e-mail must be stored for two months, and e-mail with discussing vaguely defined subject as network security or information security may not be transmitted. While the rules contains all the good measures we would all like to see to combat spam, such as prohibiting open relays and outlawing zombie network, the law is also geared toward controlling free speech. From the article: 'I believe that the intent to have an antispam regulation was a good one ... Unfortunately, it seems like during the policy formulation process, it got hijacked and went to one extreme.'"

States Seeking Levies on Digital Downloads 249

Posted by Zonk from the more-money-for-them dept.
evdubs writes "15 states and the District of Columbia currently tax online media, with others eager to begin their own taxes. The RIAA estimates that domestic sales totaled $503 million last year, but that figure doesn't include movies, e-books, online video games and other forms of digital media. Perhaps the most interesting point in this article is the way states, looking to start taxing online media, are trying to use the interpretation of previous law and apply it to digital media. In Washington, politicians are using their definition of software (already taxable), 'a set of coded instructions designed to cause a computer...to perform a task,' to justify taxation of online media because 'they cause some action by a piece of hardware to play them.'"

Mysterious 'Forcefield' Tested on US Tanks 603

Posted by ScuttleMonkey from the shields-up dept.
An anonymous reader writes "Not too long ago General Dynamics announced a successful test of their new Trophy Active Defense System (ADS). The Trophy ADS generates something similar to a force field around one half of a vehicle as a direct reaction to incoming fire. From the article: 'The Threat Detection and Warning subsystem consists of several sensors, including flat-panel radars, placed at strategic locations around the protected vehicle, to provide full hemispherical coverage. Once an incoming threat is detected identified and verified, the Countermeasure Assembly is opened, the countermeasure device is positioned in the direction where it can effectively intercept the threat. Then, it is launched automatically into a ballistic trajectory to intercept the incoming threat at a relatively long distance.'"

Adults Love Video Games 257

Posted by CmdrTaco from the well-i'm-only-technically-an-adult dept.
flabbybuns writes "For those of you who feel you may waste too much time behind a controller fret no longer. According to a recent report on adult gamer statistics, it turns out that the adults are more hardcore about gaming than the kids are. "

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