Comment You're creating your own problem. (Score 4, Insightful) 298
I have been a reader of WIRED magazine since their first year. (calm down now; its just an example. let's argue the merits of Wired's newsworthiness elsewhere).
I got an iPad, and when Wired came to the Newsstand app, I thought it would be an excellent thing for me- now I could read the magazine anywhere, anywhen. I didn't even have to pay, being a print subscriber was enough. But the thing is, I had to laboriously download each issue, they took up a lot of room on my iPad, and I just never remembered that there was an issue sitting, waiting for me.
What did I do all those times i was stuck at an airport, or babysitting a sleeping baby, and had time on my hands? You'd THINK I would open up Newsstand and read an issue of Wired, but what I really did was opened up my RSS reader and skimmed headlines from dozens of blogs, all at once. Gizmodo, Engadget, Techcrunch, boingboing, Ars, Slashdot, and yes, Wired.
I don't even read Wired any more. is it because of DRM, or watermarking? of course not. it's because: why would I sit down for an hour and read month-old news when i can get the headlines up-to-date every minute of every day, in bite-sized chunks?
If you want to modernize and get online, that's great. But why are you only thinking of modernizing ONE part of your hundred-year-old delivery service? If you're just going online because that's what everyone is doing, I would say: forget it. Save your money. Keep printing your magazine, and the people who really need it for their jobs and their wellbeing will continue subscribing. But if you want to get with the Now, do it right. Stop thinking in monthly/bimonthly/quarterly/whatever publishing cycles. Publish a steady stream of articles and news, when they're ready, when they're relevant. Give subscribers a way to log in and go thorugh old content whenever they need it. Create a community, get information flowing in both directions. Add value. No one will bother pirating your content because there will be NEW content tomorrow. You can't pirate breaking news, and you cant pirate community feedback.