Provider pays to provide information, customer pays ISP for access to internet and then has to pay a per view fee to view content at reasonable speeds. So long as there's money to be extracted, the consumer will be squeezed.
This buys into the framing of the argument pushed by the ISPs. The content providers were already paying for their own connection to the internet. Now if content providers want to provide fast connections to their customers, then they not only have to pay their own ISP, but they also need to send money to every other ISP in the world. This fundamentally changes the structure of the market.
And you, as a customer, get a crappy connection to the internet unless the content providers pay. That's true regardless of what you pay your ISP for their advertised bandwidth.
If this goes too far, customers will eventually start suing their ISPs for false advertising. ISP customers are paying for a certain amount of bandwidth, not a certain amount of bandwidth IF the content providers also pay.