I'm curious... At this point do we just expect everything to be 100% free? Or do we think money fairies give companies the capital to pay for bandwidth and processing power?
Hey, there will always be people who don't block ads. Some sites have subscriptions, which people are free to use.
But the reality is, most sites with ads are infested with literally dozens of third party crapware, places which sideload junk into your system (specifically through crap like Flash), and which want to collect collate and sell your private information.
I will allow a site which serves its own advertising to show ads as long as they're not overly intrusive. But doubleclick, discus, scrorecard reasearch, quantcast, facebook, twitter -- and literally hundreds of other shit sites I have no interest in, well -- that's not my problem.
I'm visiting your website. Unless you lock me out via subscription (in which case I'll ignore your site), I do not owe you ad revenue, and I sure as shit don't owe the 20 other sites embedded in your website anything.
Honestly, if you eventually go out of business ... that is not my problem. Protecting myself from marketers and malware is my problem, and quite frankly, Flash gets reported as loading up malware pretty regularly. I've treated it as malware for over a decade now.
But let's not act like I owe you something. And let's certainly not act like just because you collect your money from a bunch of shady assholes that I owe them anything.