Comment Re:Again? (Score 1) 96
There is a massive cost of entry and a massive cost of switching, we aren't talking about web users who can switch search engines, we are talking about businesses that need to advertise their services, switching to another service means they don't get the exposure and advertising they need to survive as google has a monopoly on the advertising industry, building your own service would cost billions as you need to gain a foothold to make your advertising have some value, to do so would likely cost 10's of billions in free advertising to attract enough customers to make your advertising business viable.