You don't expect a critical appraisal from the vendor, do you? Take his, and everyone else's reporting with some degree of skepticism.
One notable fact that was tangentially mentioned is that one doesn't see any 'hits' in the media. I would think one would be able to see the effect of the missile intercepting the targets at least some of the time. Given the intense media coverage, one wonders. It's certainly possible that by the time the interceptor hits the target it's too small to visual, but there is one hell of a lot of energy involved. Kinetic energy often creates sparkly bits that can be seen.
It is also hard to argue that this ISN'T just one more aspect of the public relations game that is endemic to this conflict. Both sides (as is pointed out in TFA) engage in trying to get the other side to look mean and nasty. It's way more complicated than that.