I'm confused.. (Score 4, Insightful)

If $ISP cannot profitably sell $x mbit/s at $y dollars/month they need to either increase $y or decrease $x. It doesn't cost anyone more to deliver traffic from the BBC than anywhere else (peering ratios/contracts aside). It sounds like the problem is that average people are ... *gasp* ... actually using their internet connection for more than e-mail and web surfing and the bandwidth:customer ratios are no longer extremely in the ISPs favor.

ISPs should instead be looking at ways they can reduce their costs while providing better service to their customers, such as a peering arrangements with the likes of YouTube, BBC, etc. or a local appliance that serves up the most bandwidth expensive content (you know, like any content delivery network does).