Comment Re:They just don't care. (Score 4, Insightful) 963
I'm a flash developer and I'll be the first to admit that the format has some major drawbacks.
The parent is correct though, there are no viable alternatives to the format. Nothing I know of provides the kinds of experience that flash is capable is. (see this site) Advertising drives the consumer side of the web and advertisers aren't going to move to less interactive or more static mediums. It also doesn't hurt that flash has a 99% penetration.
If there was a better platform with good penetration, while maintaining the ability to build rich interactivity, I'd be the first to jump.
The parent is correct though, there are no viable alternatives to the format. Nothing I know of provides the kinds of experience that flash is capable is. (see this site) Advertising drives the consumer side of the web and advertisers aren't going to move to less interactive or more static mediums. It also doesn't hurt that flash has a 99% penetration.
If there was a better platform with good penetration, while maintaining the ability to build rich interactivity, I'd be the first to jump.