Actually I would blame the regulator, and the regulations, and the congresscritters who voted for there not to be any. By the time the product reaches the final point of sale, we are powerless to discriminate between ethically-extracted and unethically-extracted fuels. The only way to get companies to behave ethically is to require that they behave ethically. This isn't because the people who run them are unethical bastards (maybe they are, maybe they aren't). It's because it's a commodity, and no producer can afford to do anything that costs more than what any other producer is doing, no matter how good their intentions.
To move the higher-priced ethically pure stuff to the customer the ethical producer would have to control the entire distribution chain, all the way to the customer. That's not as practical as it might sound. The major market for natural gas is in gas-fired generation, and those buyers then wholesale the electricity to the grid, and then we purchase it from our power company. So we are two or three steps removed from where we could vote with our wallet. We have no power to affect this market.
We customers of the grid are actually, a lot of us, paying a premium for clean power, but that power isn't coming from burning natural gas, because natural gas is not a clean source of power. So while we can reduce the total demand for natural gas, and we have, we aren't affecting the functioning of the natural gas market.
Because it's a commodity market, because producers really don't have any choice, the only way to make it possible for them to behave ethically is through regulation. Regulation prevents the race to the bottom: prevents the producers who would prefer to behave ethically from being forced to behave unethically in order to keep their prices at the same level as the producers who don't mind behaving unethically. This idea of just letting the market take care of it, and blaming the customer when they don't make choices they can't make, is futile and absurd.