Exactly. In Canada, thanks to TV being completely digital now, there is no such thing as 'free tv' like there used to be - where having commercials made sense (they paid to show us their ads, while we didn't pay for channels). Now, we can't get TV for less than about $40 a month! Well guess what: I'm not watching commercials if I pay. PERIOD.
Next up we have the format. I can't be available to watch it exactly when they want me to watch it. I want to be able to watch it on whatever device I want, and I want to be able to pause it whenever the need arises. I have computers etc so I'm not paying for a PVR, especially when they don't have a lot of space and half time stick you with commercials, prevent FF through them, whatever.
Last, I'm sick of "them" (be they the channels, producers of the shows, whoever) thinking piracy is so bad - once upon a time you'd blast that shit free to everyone (see first point). Now you have proof people love it, and rather than pump out DVDs Blurays and merch, you'd rather spank people and get them to overpay for channels that play garbage and ads the other 99% of the time because otherwise you'll go broke even though you have a great show to provide?! GET A NEW BUSINESS MODEL. Many are still somewhat blind sheep, but too many have woken up and there simply is no going back. You can't fool all of the people all of the time.