Comment Re:It's win-win. (Score 1) 111
There are enough rich people to sustain current high-end priced watches.
A watch (or atleast anything beyond a $10 casio) is a fashion accessory.
Just like all fashion, it pays to have absurd "haute couture" products that nobody really buys, because it makes famous people want to buy the high-end products, which makes ordinary people buy the low-end products where all the profit is made.
Most top fashion brands famed for catwalk suits, dresses and clothing make most of their profit from branded handbags and belts that ordinary folk can afford.
Same deal here; Tag Heuer is perhaps the most popular brand willing to risk their brand name in cooperating with Google.