Noticed how negotiating was in quotes?
Negotiation shouldn't involve you hanging around the dealership for a minimum of 2 hours while the sales staff perform a dog and pony show to make you believe that you are getting a great discount off of a very inflated sticker price (value added services (undercoating) or accessories (a different color pin stripe)). After which you spend another 2 hours before you actually purchase the damn car and leave.
They make it too time consuming and require travel to find a competitor selling the same brand which discourages a majority of their customer base. The last thing they want is for me to be able to purchase a car online and have it delivered to me.
They also have three phases to their bullshit practices.
Phase 1: We negotiate the price that I'm willing to pay for the car after stressing that I only care about the actual cost not some monthly payment goal.
Phase 2: After negotiating the price, you have to argue about how you are not paying anything extra in dealer fees and other bullshit. You start the next wave of negotiating. I usually either have the price of phase 1 lowered so that the amount paid is the agreed upon price or I leave. They either comply immediately or call me within 24 hours asking me to return.
Phase 3: They try one last time to get more money from you and try to sell you a warranty or other options. You have to listen to their sales job for at least 30 minutes when you already said no.
Phase 4: Despite already having financing arranged prior to shopping, you have to spend at least an hour in their finance department. Usually they bring up the warranty again.
If you had a trade in, you have to be vigilant because you just gave them another number to manipulate in their favor.
In the end, I think we would be better off if we could purchase a car like we purchase a computer, television or toaster. You shouldn't waste a half a day to purchase a car.