With the success of the Grand Theft Auto franchise responsible for the majority of publisher Take Two Interactive's earnings in the past year, the company's executives are looking more and more at expanding their M-rated products onto the typically family-friendly Wii. Take Two's CEO said, "Even though we think M-rated content is much more appropriate for the PS3 or 360, we have to look at the Wii as a viable platform across all our labels. We have to, because we can't ignore the installed base. You just can't." They're already planning to release GTA: Chinatown Wars for the DS to test the waters on a Nintendo platform, hoping for a better result than the controversy over Manhunt 2 last year.

Gamasutra reports on a set of standards (PDF) published by the Entertainment Merchants Association to promote the use of technology that would "disable" games and DVDs until they are activated when purchased. "The effort is codenamed 'Project Lazarus,' and the EMA says it's assembled a consortium of retailers, home video companies and video game publishers to see how easily such 'benefit denial technology' could be implemented, and to evaluate possible cost-benefit analyses. The initiative is similar to security tags used in clothing retail that spill ink on garments if they're forcibly removed, thereby destroying the item. In such a situation, shoplifting is discouraged by implementing a solution that only the retailer can remove at the point of sale."