My resumes are honest, solicited, and submitted for positions where I believe I am the best candidate.
But, like all advertising, your resume doesn't tell the whole truth. Not many will comprehensively list their faults.
It's possible to conceive of a world without job ads: all potential employees are interrogated by an independent employment assessment organization who then provides employers with the most suitable single candidate or group of candidates.
Of course this is mostly a fantasy, just like a world without ads for products is a fantasy, where we would rely entirely on product assessment organizations. In practice, product makers, like job seekers, will never be able to resist tilting the playing field in their favour with spin.
So given that ads will always be with us, let's just get rid of the most intrusive types: door-to-door, on-street, telemarketing, and ads that distract us from our media consumption. And find other ways to pay media professionals.