Comment Re:Why Steam? Why? (Score 2, Insightful) 160
Didn't the rouble lose like a million percent of its value...but they also don't want to alienate the Russians by raising their prices to compensate for the currency crash
Economically speaking, this would mean that valve is selling games at 1 millionth of the usual price, but still profiting off them. Profiting so much, that they are willing to make custom software changes rather than just change the price. That's surprising math to me. Sometimes I wonder why companies, especially companies selling digital goods, don't just set the price in one particular currency then let it somewhat auto-fluctuate in the other currencies according to the market. Wouldn't that be simpler for them?
Politically speaking, Russia's currency lost value because they invaded a nearby nation and they are under sanctions. It is interesting that Valve is willing to go through effort to continue to offer them games at a price they can afford.