Facebook is filled with networks of mothers. A lot of ads cater to them. They make money off of mothers.
I cannot believe the number of ignorant comments to this thread -- more so than the average slashdot thread. But then, this is one where women would understand more than men, and parents more than people who are childfree.
Still, I'd expect at least a few more enlightened people who understand basic human biology, laws pertaining to breastfeeding, the amount of women (especially mothers) who are are the internet, and other things outside the little slashdot world. I was wrong. I'm used to diversity, I guess.
I suggest the mothers contact the people who are paying facebook to reach us. Why should we buy products from companies that support a place like facebook? Mothers are a POWERFUL force as far as consumers are concerned. This might not end the way some of you expect it will.