If the same blob was included in chip's ROM, nobody would think it's different from before right?
Yes, we would think it's different because it is different. When the functionality of that blob is in a ROM chip or circuitry, nobody can update it, including the proprietor, without hardware modification or hardware replacement. When the functionality is in software or any kind of reprogrammable device, the question becomes who is allowed to run, inspect, share, and modify that code. This is an important ethical distinction that the developmental philosophy of the younger open source movement was designed to never raise as an issue because that movement wants to pitch a message of cheap labor to businesses.
All the questions of software freedom enter the picture because you're dealing with software now. All the issues that the open source movement was designed not to raise (older essay on this topic, newer essay on this topic) the older free software movement raised over a decade before the open source movement began.
If this code were distributed as Free Software to its users, this could be great news for all of us (even the majority of computer users who will never fully take advantage of these freedoms because they're never going to become programmers). Programmers can accomplish wonderful practical benefits like putting in interesting features, fixing bugs, learning from the code, all while being friendly with others by giving or selling services based on improving that code, and helping to keep users safe from malware all along the way.
If this code is distributed as non-free user-subjugating software (a.k.a. proprietary software), the proprietor (Intel in this case) is the only party who can inspect, share, and modify that code. And users (regardless of technical ability) are purposefully left out of controlling their own computers, which is unethical.
"Apple bashing"? How inarticulate and ultimately blindly supportive of a known repeat bad actor to keep their customers from controlling the iThings they buy. It's hardly far-fetched to see how the company receives bad press. They've made an ugly history for themselves rife with mistreating workers, users, and harming the environment. They found they could get away with non-freedom in software also exploits app developers "mercilessly" as Richard Stallman put it on his reasons why one shouldn't do business with Apple. Apple also uses digital restrictions management on eBooks which is set up so that those eBooks won't work on jailbroken iThings, stuck users with a U2 album and made it hard to delete, censors bitcoin apps for iThings, deauthorized a Wikileaks access application, banned an erotic novel from iTunes because of its cover, left a security hole in iTunes unfixed for 3 years, and more.
You can make a damn effective single-shot shotgun with plumbing parts from the hardware store for about $12.
People should keep that in mind when they argue for non-free browsers over Free Software browsers such as Firefox, GNU IceCat, and others. Being free to control your Internet experience is critical, being free to decide what you want to take in is never totally in your hands when you run non-free (proprietary, user-subjugating) software. The proprietor always has the upper hand even if they don't use that power right away or in ways you don't see or understand.
What you call "the slow way" is called journalism. Journalism, like scientific work or any other work worth doing, takes time to do. There are plenty of examples of independent journalism being done well, some have already been shared in this thread by others. Here are some more that come to mind: Democracy Now!, NOW with Bill Moyers and Bill Moyers Journal were both quite well done and worth watching reruns/archives (moreso the Journal), CounterPunch, Harry Shearer's weekly Le Show, and The Real News. All of these focus on issues of importance, get more deeply into those issues via interviews with those who have studied the topic in-depth via investigative journalism and those who work in the field, and leave you with pointers to more information you can study yourself. I'm sure there are so many more examples of this work being done well I didn't list but don't let that stop you from trying various sources and reading books (paper books, not DRM'd proprietary-driven computer-based readers that track you, threaten to cut off your reading, or deny you the other freedoms paper grants). You won't agree with everything you see, hear, and read but the point isn't to manufacture your consent, it's to get you thinking critically about the world outside the allowable limits of debate so often featured in mainstream coverage.
But the corporate media (including repeaters like
So you're switching away from a browser that is still Free Software (which provides the ultimate configurability), the basis of variants (GNU IceCat, for example) that make it more convenient to respect your software freedom by only showing you Free addons by default, for a proprietary browser. And then you're getting lost in the weeds by debating the purported merits of one proprietor over another (Google vs. Opera) where you know so little about both such comparisons pale to what you give up by choosing any proprietary software.
I'd rather keep my software freedom, run more Free Software, and enjoy the wide variety of Free Software addons to help me keep browser privacy (NoScript, Priv3+, disabling Javascript-based clipboard manipulations, browser ID spoofing, and so on).
It is easier to write an incorrect program than understand a correct one.