Comment not fad, flop (Score 1) 197
In order to be a fad, there has to be some significant adoption ("pet rocks", for example). Not gonna happen, IMO, with Dolby Atmos (tm). I've got a fairly extensive last gen' home setup (1080p, not 4K; 7.1, not 9.3), and there's nothing I've seen or heard that encourages me to "upgrade" to even those levels, much less the whole room redesign needed for Atmos. I'm sure there will some adoption by those who simply "must" own the latest tech, then watch cable/satellite 720p, but it won't be enough to constitute a fad.