Comment How does Apple use rumors? (Score 4, Insightful) 195
How much do we know about the ways in which Apple uses rumors to gin up interest in new products?
It seems likely to me that they leak stuff to keep us all talking, but I don't have any proof of that. It also seems likely to me that if they're going to be leaking stuff, they might not always leak accurate information.
There was a story awhile back that quoted Yoko Ono as saying that the Beatles were coming to iTunes. Does anyone ever bother to dig into those stories to see what happened? Did Yoko actually say that? Was there a deal that fell apart? Did the reporter just make it up? If so, why? Was Apple trying to get us talking?
Despite all of my suspicions about leaks and promotion, I'm really excited about the tablet. It will be really interesting to see what they do with the interface.