Comment we're not watching the ads -- we're distracted (Score 1) 297
When watching programs like soap operas that don't require full-time attention, we'll be doing other stuff on our computers (work, WoW, newsreading, facebook, email etc) and often not bother to skip commercials if we're not even paying attention to what's playing on the TiVo.
It'd be interesting to see if certain classes of shows get commercial-skipped more than others. Here, shows that require full couch-sitting attention will get commercial-skipped a lot more than shows that can be treated more as background noise.