Several years back Netflix scammed me into paying more for their service. The rising costs of fuel just made sense they had to do it but I was upset with the tactic they used and wish they were just honest about it. Their service was still way cheaper than renting locally and they had started to add more value with the streaming content. I'm sure somebody crunched the numbers and made a decision that deception was probably result in retaining more costumers but it still doesn't sit well with me.
About five years ago now they started putting up ads to upgrade your plan for a really low rate. If I remember correctly it was under $1 to upgrade my 4-disc plan to 5-disc. It turns out the rate change listed was the cost for the only remainder of the billing period and the actual cost of the upgrade was closer to $10. However, this information wasn't given to you until AFTER you finalized the upgrade. I didn't want to pay that much for just one disc so I downgraded back to my 4-disc plan but the current 4-disc rate was more expensive (around $5 more) than what I was paying currently paying. I contacted them about this and was told I could not get my old rate back.
I didn't press the issue and maybe I could have gotten them to cave if I threatened to cancel since I had been a subscriber for nearly 10 years at this point. However, I was also guilty of kinda scamming them too... Their mail service was significantly slower when it first started and it wasn't uncommon to send a disc back and have to wait more than four days to have it marked received in order for your next queue item to ship taking another 3+ days to finally get the disc. I learned you could just click the "sent back already" button (any time after they marked a disc as shipped) which would cause the next movie in the queue to ship. At first I would do it just when it was taking unusually long but I admit a few times I didn't want to wait and clicked it the same day they shipped discs allowing me to have 8 discs out on my 4 disc plan. It took them a year to prevent you from taking advantage of this little trick. In the end I called it even and downgraded to a 2-disc plan and am still a Netflix customer and their service is still valuable to me. I can justify paying a little more for and increased streaming library and original content.