Comment To those arguing the legal q: Can Amazon Blacklist (Score 2, Interesting) 756
It certainly wouldn't be completely effective but it would seem to fit our model of transactions better. More of a shopkeeper telling a regular customer, "We both know you purchased that item for a price that was obviously a mistake, essentially free. And now I'm asking you to make it right by agreeing to pay what the advertised price was, the price that you saw it was supposed to be when you put it in your cart. You have the right to say no, to not pay, but if you take that path you are no longer welcome to shop in my establishment. Please take your future business elsewhere."
And to those that would argue that they believed Amazon was actually giving away boxed DVD sets for $.01 I shake my head wearily.