Comment Re:if you don't fight you lose (Score 1) 268
You're right, but I believe that pertains to trademarked names for common products being adopted into the vernacular. For instance, Band aid, Kleenex and Velcro. Nobody says, "sterile adhesive bandage", "facial tissue" or "hook-and-loop", yet if the brands weren't defended, any facial tissue company could start marketing Kleenexes, because it's the common term for the product.