"Parents that truly care take the time to look at the back of the box"
Where does this time come from? We can say the same thing about umpteen hundred billion things parents *should do* where does that leave time for parents to have a personal life?
There are several things wrong with this:
1. If they have the time to complain to congress, perhaps they could have used that free block of time to check the back of the box.
2. Parents pay plenty of attention to the ratings of movies and TV. Checking the back of the box takes about the same amount of time. In fact, since movies and TV, at $0-$10, are purchased far more frequently than $60 games, checking the game ratings would take considerably less time overall.
3. Media is often lumped together in one category. If parents pay attention to "explicit lyrics" on CDs and R-ratings on movies, it's easy to understand that games fall into roughly the same category and therefore should also be checked for a rating. This simple association helps parents understand the need to check in a very short time.
4. Unlike the confusing instructions that it takes to operate the game consoles themselves, and unlike the pain in the ass it is to set up the V-chip, looking at the back of the game box is a breeze, and therefore is far less time consuming. Since the ratings are briefly explained on each box, there is very little extra effort necessary to get accustomed to understand the ratings.
Simply put, parents should have a blanket policy of giving a brief inspection to any media their kids will be accessing in the house. If you believe you would be a bad parent if you let our 10-year old kids watch Pulp-fiction or Fight Club, and you take the time to keep these away from your children, then you would be just as bad of a parent to not look at the back of the box and decide Grand Theft Auto or Manhunt, is just not right for little Billy. If you're too busy to do this simple thing then perhaps you should reconsider having children at all. Or maybe just decide that it's ok for Billy to do anything he damn well wants.