My media consumption is split probably 70-30 online legit content vs. watching it off the TV. I haven't setup my DVR since we moved into a new house but before that, everything went on the media computer. I don't want to mess with downloading and finding content. With a hulu, I know it's there for three weeks...I found with the DVR if it didn't get watched in a week, it was never going to get watched (in a house with six people). I have it setup so I can plug my laptop into the TV and stereo now, if I miss something I'll just put it up on my TV and watch it. Frankly, I think it's fair to watch 2-3 minutes of ads targeted at me vs. 10 minutes typically found on TV. If it means I can watch my shows on my schedule, it's worth it. And, while I think copyright is totally messed up now, I don't think I should be ripping off content producers. At some point, if they can't make money producing content, they will stop making content...right now, the torrenters and copiers are subsidized by the people who consume content paid for by advertising. Once advertising is no longer profitable, everyone loses. I don't know how the landscape will change so producers can make money but it will change...and I'll go along with it. But until then, I think it's perfectly reasonable to watch a couple of ads in exchange for entertainment.