A gigabyte of data transmitted over the public Internet is not worth a dollar, much less $10.
It costs tens of billions of dollars to bid on licensed spectrum and billions more to actually deploy a modern cellular network. That's not to say that the wireless industry isn't profitable (it certainly is) but you can't equate their cost structure with wireline networks.
The carriers have got to stop gouging the public for access to Internet services
Gouging? How old are you? I remember paying $20/mo for dial up internet just 15 years ago. $40/mo if you count the second POTS line. Now I've got the rough equivalent of a T3 in my pocket, for $30/mo, that I can use almost anywhere in the continental United States.
Then there's T-Mo as someone else mentioned, but they have the huge downside that you get throttled after a certain amount of data
Your information is out of date, T-Mo does not throttle on their unlimited plan. What they do is use QoS to prioritize customers in the bottom 97% percentile over customers in the top 3% during times of congestion. If you're connected to a non-congested tower you can suck data 24/7/365. Verizon does something similar with their 3G network. It's a whole lot of bellyaching about nothing in my experience; there are congested cell sites here and there but they're the exception rather than the rule.
Apart from that, the two key differences between T-Mobile and Verizon are:
1. T-Mo's unlimited plan doesn't include tethering. Verizon's does, free of charge with a rooted device or $30/mo without one. And no, it's not "stealing" to get it for free with root; the Band 13 rules specifically say you can use any application you want and Verizon has never hassled those that tether without paying for the hotspot feature. They even hassled people doing it on the 3G network even though it's a technical violation of the customer agreement and they'd be within their rights to prohibit it.
2. T-Mo's unlimited plan won't follow you when you're roaming domestically. Verizon doesn't care how much of your data or minute usage occurs on partner networks.