It is just a bunch of whiny asshats who care about specs on paper rather than real world performance. The 970 is damn amazing. It makes the 980 nothing more than a overpriced luxury toy, and I say that as a 980 owner. Its performance is within 10-15% of a 980s and it is like half the price, what's not to like?
Also as for the memory thing this is actually a BONUS from nVidia, not a cripple. What I mean is in the past, they'd have just stuck 3.5GB on it and called it good. Then, if something needed more than 3.5GB, you go to system memory which is very slow 16GB/sec if you are running 16x PCIe 3 and much slower if you run less (like if you are doing SLI on a consumer board with PCIe 2 it would be 4GB/sec). However with this, you get another 512MB of RAM that is faster. Not as fast as the primary RAM, but much faster than hitting the system RAM over the PCIe bus. It won't perform as well as a 980 in those high memory situations, but it would perform better than if it just didn't have it at all.
I agree they should have noted it better, but really who gives a shit in reality? The 970 is the best "step down" card they've ever made compared to the highest end. Amazing value for the money and real world benchmarks from somewhere like HardOCP show it kills at modern games.
It's also funny how they act like nVidia did this to "harm" people for some business reason. If anything, they'd want to make the 970 look worse so people would be more likely to spend the near double to get a 980. However instead they made the 970 as close to the 980 as they could and I'm sure that ate in to the 980 market.