Sony's having a rough week. After shootings on launch day and a harsh review from the New York Times, Bloomberg is now calling Sony out as having completely missed its shipping targets. The analyst company says there may have been as few as 50% of aimed-for units available, and that the company may only get about 200,000 units to stores by the end of the year (something Sony flatly denies). PS3 fans now also have to deal with the fact that Koei is cross-platforming two previously exclusive titles. Fatal Inertia and Bladestorm are now in development for the 360 as well, marking the latest in a string of titles that have slipped away from Sony. There is some consolation for the company to take away from this week, though. They did better than Microsoft last week in Japan, with around 81,000 PS3s, 19,000 PSPs, and 16,000 PS2s sold to a mere 4,000 Xbox 360s and ... 4 Xboxes.

An anonymous reader writes "Kotaku is running an article prompted by an email from a foreign student in Japan. The reader unveils the sad reality of the modern gaming industry. Japanese businessmen made ample use of homeless people and Chinese nationals to obtain PS3s for re-sale. There was also a large amount of pushing and shoving, some fights, and almost no police presence at the most crowded stores." From the article: "Based on my observations of the first twenty PS3s sold at Bic Camera, they were all purchased by Chinese nationals, none of whom bought any software. After making their purchase, television crews asked for interviews but all were declined. These temporary owners of PS3s would then make their way down the street where their bosses waited. After several minutes, a dozen PS3s were rounded up, as their Japanese business manager paid out cash to those who waited in line for them. I witnessed a homeless-looking Chinese man, in his sixties or seventies get paid 20,000 yen for his services and was then sent away." Update: 11/12 05:40 GMT by Z : You're right. Sony only shares a portion of the blame here. Offsides on my part.

Regular Edge columnist Jeff Minter has lashed out at Sony over what he perceives as incredible arrogance on the console-maker's part. From the BBC article: "Mr Minter, writing in his regular column for Edge, said: 'They seem absolutely certain that even when they say it's going to be considerably more expensive than existing consoles... nevertheless us eager customers will rush out in droves to buy it because it's, hey, a new PlayStation.'"

Next Generation has an article looking at games that could save the Xbox 360 in Japan. Despite Microsoft's best efforts, the console is still puttering along with lackluster sales. Even with the country's diminished interest in the PS3, the 360 needs some big-name titles to get it back into the minds of Japanese consumers. From the article: "Blue Dragon is set up to be another stick of dynamite with Toriyama's name written on it, though how willing casual fans will be to pick it up depends entirely on its advertising campaign. In America, it's becoming a simple enough strategy to put a demo of something on Xbox Live and let it spread through word of mouth. This is not so possible in Japan, mostly because most people here don't have an Xbox 360. Polls for months have indicated that the majority of casual gamers would reserve their judgment of the 360 for when they could play Sakaguchi's games."

There have been many analyst predictions in the early days of the next-gen consoles, but rarely have they been so direct. DFC Intelligence President David Cole has gone on record saying there's a very real possibility Sony could lose this leg of the race to Microsoft and Nintendo. From the article: "Sony's clear strength is the first factor: brand strength and current market position. The glaring weakness of the PlayStation 3 is price, especially when compared to the competition. However, it is more than just an issue of whether the PlayStation brand strength can justify a premium price. Of course, Sony would like to point to the hardware horsepower and extra features like Blu-ray. The problem is that is only one factor in our forecasting matrix. Furthermore, with the competition having features like Xbox Live and the Nintendo Wii controller, the PS3 may not have that much of an advantage in the elusive 'Wow Factor.'" 1up Editor Sam Kennedy has further musings on this subject, with Next Generation reporting that there may be a problem getting high yields in the PS3 production process.

simoniker writes "As part of a recent MI6 Conference presentation, IDG's Jason Anderson made predictions on the North American installed base of the next-gen consoles through 2008. He predicts that the Xbox 360 will continue to hold a lead into 2009, with the PS3 just behind and the Wii trailing significantly. In particular: 'In 2008, Anderson suggests 15.5 million units in homes for the Xbox 360, 13.5 million for PS3, and 6.8 million for Wii.' Is the Wii really going to trail by so much, or do the analysts not 'get it'?"

Sony's Kaz Hirai hints that, in addition to the $600 console, we may have even more expensive games to look forward to. From the Gamasutra article: "I don't think consumers expect software pricing to suddenly double. So, the quick answer is that we want to make it as affordable as possible, knowing that there is a set consumer expectation for what software has cost for the past twelve years. That's kind of the best answer I can give you. So, if it becomes a bit higher than $59, don't ding me, but, again, I don't expect it to be $100."