Fairness would be selling the phones at standard unlocked prices and letting people buy their contracts ala carte. Of course that would also mean much higher phone prices, how many people would buy the iphone or Droid at $600? In the long run consumers would be better off for it, but many seem to want the latest and greatest but don't want to pay more than a couple hundred bucks to get it.
Sure, and in "fairness" if you buy a phone at full price, your bill would be less the cost of the ETF each month..right? Oh, sorry, you do not get a discount for paying the "retail" price of any device. So, i guess if the monthly charge is the same either way I'll take the discount.
Machines have less problems. I'd like to be a machine. -- Andy Warhol