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Comment Re:In film, frame rate = exposure time (Score 4, Informative) 607

This wasn't shot on film. The exposure time in digital has nothing to do with the frame rate.

I didn't realize it was shot digitally, but you're statement isn't completely true. If you shoot something at 48FPS then the slowest possible frame rate you can have is 1/48th of a second in digital. Digital does give you the chance have a faster shutter speed though.

Here's the kicker though, in film you have to double it. So 24fps would give you 1/48th shutter speed (half open half closed) meaning the motion blur for 48fps digital vs 24fps film should be the same, which explains why they picked 48fps - it afforded them the option to do either 48fps, slow motion or 24fps in post without giving anything up (except disk space).

Comment In film, frame rate = exposure time (Score 5, Informative) 607

Because the shutter is fixed, the exposure time of each frame is directly related to the frame rate. Lower frame rate = longer exposure = more motion blur in the frame. Shorter frame rate = shorter exposure = less motion blur in each frame. You need more light to shoot at a higher frame rate to keep the same aperture setting.

So, if they do project this at 24 frames per second (by throwing away half the frames in post), the frames will not have the necessary motion blur and it will actually look worse because half the frames are missing. This could also probably be fixed in post, but that would be a pretty big hack for such a large production.

Comment Re:"Apple Fever"? TMZ Meets Market Analysis! (Score 2, Informative) 246

hell they did worse than they did last quarter which, although still good, is a sign they're slowing somewhat, right?

Wrong. The holiday quarter and quarters containing new product launches have a huge influence over revenue. You can't measure things quarter to quarter, you have to go to the year ago quarter to check growth and even then you have to take into consideration if one or the other was a launch quarter.

If you want to know why certain people (yours truly included) are betting big on AAPL, consider this:

âoeJust two years after we shipped the initial iPad, weâ(TM)ve sold 67 million. To put that in some context, it took us 24 years to sell that many Macs, and five years for that many iPods, and over three years for that many iPhones

.

And also realize that the phone market is a billion+ handsets per year. Their customers love the iPhone more than any other phone and so the growth potential is huge.

Comment Re:Uhm, no... (Score 1) 332

But there's no great support for music, movie/tv, or podcast content that way.

Sure there is. iTunes + iTunes match is the best music in the cloud implementation out there. Movies and TV shows work fine as long as you bought them from iTunes (problem with non iTunes video of course is the studios). So have two apps, iCloud control panel and iTunes as a library manager for Audio/Video media.

Comment Re:the new ipad (Score 1) 989

iMac, MacBook, MacBook Pro, Mac Pro - see where this is going?

Ditching the numbers from here on out makes sense. The next iPhone shouldn't be called the iPhone 5, because it's the 6th version. It makes a lot more sense to just call it "iPhone".

Comment Re:why phase out DVI? (Score 1) 704

Mini DisplayPort is not higher bandwidth than DVI. Mini DP has perhaps 10-15% better (usable) bandwidth than single-link DVI. But dual-link DVI has 100% better bandwidth than single-link DVI.

How is it that I'm running a 30" Cinema Display from a mini display port video card then? MDP supports dual link, and the MDP port works with thunderbolt, which can run TWO daisy chained 30" screens.

Have you ever used a MDP plug? They fit more securely than DVI does without screws. Nobody who plugs and unplugs a DVI port every day bothers to use the screws, so what's the point?

Comment Re:Fragmentation=Doom (Score 4, Insightful) 431

This is the mother of all failed analogies. All of the devices you mentioned are interoperable and standardized in very important ways. Why do you think all Ryobi batteries are interchangeable? Why do you think all cars have the same basic layout and conform to the laws of the land? Why do all tv sets have the same basic standardized ports and display the same basic standardized signal? Why does just about any thermostat work with just about any furnace?

As an iOS developer, Apple has made it really easy for me to write code once and I know I only have to test it on about 3 devices. From there I know my addressable market is hundreds of millions of devices.

As a consumer I have confidence that when I buy a new iPhone in 2 years, all the apps I pay for today will work in the future. I don't hesitate about making the investment because I know it can be long term. And I don't have to go setup my phone from scratch either.

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