I can see it now:
Apple announces the Apple Car. It only comes in three styles (coupe, sedan, and light SUV), three colors each. It has no steering wheel, no pedals, and no user-maintainable parts. They are shiny, closed systems, are well-marketed, and work well, with some quirks here and there.
Naturally, serious gearheads, tinkers, and the automotive industry chuckle at Apple's folly, as they know nothing about what cars are supposed to be.
Naturally, it turns out that Apple knows a good deal about what the typical person would actually like in a car, and they sell millions of 'em.
Naturally, this leads to gearheads clawing their eyes out with rage at the sheer stupidity and worthlessness of the ordinary driver. Quirks are held up as fatal flaws, a sign that Apple exists solely because of slick commercials and glitzy designs.
Naturally, this leads to the auto industry spending the next five to seven years trying to play catch-up to Apple. Each automaker ends up changing pretty much their entire fleet to match the Apple Car's functionality and style.
Naturally, the auto industry eventually catches up to Apple Cars--and eclipses them, in some ways.
Naturally, the gearheads all roll their eyes at the morons who are still buying and driving Apple Cars, when the cars made by the industry are so clearly superior.
Rumors begin to circulate that Apple is designing a spacecraft.