I worked as a network admin inside a Jewellery store last year. I can tell you the iWatch is going to fail as a jewellery piece. Jewellery is about exclusivity, crazy engineering, and status. The iWatch fails too many of these points to matter. Another problem is it's a square faced watch. It falls under the traditional Women's timepiece category. They might sell a few, but it's not going to be the giant smash they are assuming it's going to be. Most jewellery store staff I showed it to thought the moto 360 looked much more like a men's watch. However even then they thought that their core client base would choose the traditional watches over the electronic ones. At the end of the day, Apple just isn't trying to compete with a hand cut $20,000 Grand Seiko watch. They are going to be laser cutting these things on a fabrication line. Works great for cheap electronics, not so much for exclusive high end luxury items.