As a former soldier, the most successful part of this program will probably be getting new ideas into the hands of the people who write field manuals. Decisions about official policy still must be researched to find out if particular circumstances the soldiers mention are as frequent as they claim, and checked against reality, reason, and military law. Cleaning your weapon with moist towelettes may be great, but it may also corrode the weapon over time. On the other hand, it will help get a wider variety of information in the hands of someone who can put that out to everyone else, because maybe moist towelettes do a great job and nobody was willing to mention it in any official capacity.
The other great thing about this is that it will tell the policy makers all the brain dead stupid shit people are doing, so they can mention a few extra pertinent negatives in the next version of the manual.