I have taken the time to read through some of their earlier patents cited in the law suit. "Intelligent placement of adds", likelihood of clicks etc. This is so ... innovatiive?
Any of those guys and patent lawyers ever worked in the "real world"? Just because you do something that has been done all the time on the web it's not automatically an innovation.

What if I told you we patented Facebook, LinkedIn and all the like back in 2001? Would that be prior art even to this patent?