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If you calculate the actual energy requirements of the ad serving functions on the average users phone over the lifespan of said phone, I'm reasonably, almost 53% sure that the cost of that energy probably doesn't add up to a single purchase of the I Am Rich app.
Mathematically speaking, apps that download ads use infinitely more energy for that process than apps that don't.
Either that or you divide by 0 and destroy the universe.
You could just purchase ONE application that manages all of this for you.
Besides, I don't generally make it a habit of using applications that request location services yet don't seem to have a reason to do so.
Oh right, you use an iPhone and you can't see those permissions before you download. Sorry.