MTV's Multiplayer Blog recaps a recent event held by Massive Inc., a subsidiary of Microsoft, during which game publishers put forth specific ideas on what types of in-game advertising players will and won't be seeing in the near future. The examples varied in how interactive and intrusive they were, from name-brand bottled water power-ups to destructible virtual billboards to taking advantage of sports game locker rooms for product placement. They did claim they would restrain themselves from blatant advertisements that would ruin immersion in fantasy games. Blizzard partnered with Massive to bring ads to Battle.net, but don't expect to see ads in the associated games.

Destructoid is running an opinion piece looking at the state of the survival-horror genre in games, suggesting that the way it has developed over the past several years has been detrimental to its own future. "During the nineties, horror games were all the rage, with Resident Evil and Silent Hill using the negative aspects of other games to an advantage. While fixed camera angles, dodgy controls and clunky combat were seen as problematic in most games, the traditional survival horror took them as a positive boon. A seemingly less demanding public ate up these games with a big spoon, overlooking glaring faults in favor of videogames that could be genuinely terrifying." The Guardian's Games Blog has posted a response downplaying the decline of the genre, looking forward to Ubisoft's upcoming I Am Alive and wondering if independent game developers will pick up where major publishers have left off.