As a many-years bicyclist, for transportation, recreation, exercise, etc...I offer the following advice:
Any time you see some new device being marketed, consider that the bicycle in its first forms dates to the early 1800's, nearly a century before cars were commonplace. In that time, cyclists have figured out the solutions to most problems, and those solutions have been refined as material sciences, engineering, and whatnot have evolved. So, for example, my front light uses a sophisticated mirror and LED to light 50 feet of bike path in front of me, while my back light uses LEDs and light pipes to provide a 2-inch wide big glowing red bar...all powered off a smooth, unnoticeable generator in my front wheel's hub.
The solution to this "oh my pretty little cyclist head just doesn't know where it's going" problem is one of the following:
- I look at my phone as I start my journey, figure out the first 2 or so turns, and look again at said phone when I get to a light or a convenient place to stop. I typically note approximate distance between turns and street names. It's a skill pretty quickly learned.
- I can place an earphone in my ear. Both Apple and Google provide spoken directions.
- I can place a GPS cycling computer with route navigation on my handlebars. They're daylight-readable and backlit, the batteries last 8-9 hours while navigating, they make a nice loud "BEEP DA DA BEEP!" for an upcoming turn, show a big-ass arrow you can practically see in your peripheral vision, along with the street name/distance, too, usually.
- I can place a "cue sheet" on my handlebars in any of half a dozen different ways. Clips, clear plastic holders, you name it.
The device strikes me as rather ignorant of how most cyclists travel, anyway. Most everyone I know, including if not especially beginners, consult Google Maps and think carefully about their route because of safety concerns. By the time we're on our bike, we probably know where we're going and how to get there.
Damn near everything bike-related that has come out of Kickstarter either solves a problem that was already solved, and was solved better...or solved a problem that didn't exist. Both are usually due to ignorance on the part of the designers, or designers preying upon ignorance among the general public.
Sadly, an increasing number of these products are designed to prey upon people's fears about danger, or continue a culture of placing the onus on cyclists to protrect themselves from other people doing stupid, dangerous, or illegal things with large, fast-moving vehicles who then strike them.