CES 2015: WakaWaka Sheds Light On Technology, Profit, and Philanthropy (Video) 17
Camille van Gestel and co-founder Maurits Groen started solar-centric manufacturer WakaWaka with an explicit aim other than making money, though he's certainly not opposed to making some along the way. So it's not a non-profit, but van Gestel calls WakaWaka, which was named in a roundabout way after the Shakira song, a "purpose-driven company," with that purpose being -- no exaggeration needed -- to cast light on the world. They're doing just that, with the aid of recycled materials, low-power LEDs, and efficient solar cells. As a result, one of the portable light products that the group has created has become one of the most valued possessions among people displaced by the war in Syria, and more are lighting up villages in Haiti and elsewhere. I talked with Van Gestel at this year's CES, where the company's picked up a pair of CES Innovation Awards, and he has some advice for people who'd like to turn their technical skills to philanthropic endeavors, especially ones that involve hardware or technical infrastructure. Some of it can be summed up as "Spread the wealth, but don't do it for free." Between ongoing feedback gathered from users, a buy-one-give-one style distribution system, and requiring participation by recipients, he says WakaWaka has been able to reach people with their solar lighting products in a way that's much more valuable than just dumping hardware on them, and along the way has gotten a lot of feedback from the buyers whose purchases subsidize the company's non-profit activities. (Alternate Video Link.)
