Comment If we are reading... (Score 2, Insightful) 450
If we are reading scrolling text, would we then be paying attention to the ad's content? This seems less like a way for users to see advertising content and more an exercise in dickery.
I am finding more and more content behind 30 second video ads. My current behavior is just go read something in another tab and come back to it after the ad is done. My prediction? Captcha ads will tank site readership. Seriously there is nothing I can think of on a chewing gum site that would require me to answer a pop quiz to view.