depending on where the patient live, depending on whether they got insurance, depending on their insurance coverage,
they can now choose
(1) to die now and leave a fortune to their wife, sons and daughters
(2) to die later and leave everyone broke
and that is a difficult question. when i worked back then as a junior doctor in an oncology center, they had trouble buying those "expensive" "next generation" chemotherapy which may last a few cycle (only), which was already a money hog to the family... now they have to buy it for years.
imagine the difficulty. there are still quite a number of countries where health insurance is not common and/or insurance company are not covering these type of drugs....
as for the new TKIs, i think they will only be more expensive. give it another 20-30 years, when the patents expire, then we can talk again on this...