ST 2009 was a popcorn flick that had nothing whatsoever to do with Star Trek other than borrowing the title.
The highest grossing movie (without even adjusting for inflation) out of the real Star Trek movies was the one with the least amount of action and the most cerebral plot: Star Trek IV. That just goes to show you that you can actually market Star Trek to mass audiences without dumbing it down to the lowest common denominator. Oh, and guess what? Adjusted for inflation Star Trek IV comes pretty close to beating the aforementioned popcorn flick, and it did this with a budget of $21,000,000 vs. $150,000,000.
Can't wait for JJ to take his next huge steaming dump all over the Star Wars franchise. It'll be just as good as the prequels, but with lens flares! Stiff dialogue, action movie cliches, tits and ass, and a reliance on special effects over writing. What's not to love? Turn your brain off and shove $20 worth of popcorn and soda down your throat, because that's all it's going to be good for.