Interesting that you mention Pepsi. Speaking of stuck in the 1990s, did you mean to allude to former Apple CEO John Sculley?
Yes, I've noticed that what Google is embracing with Android is the walled garden model. One little thing their search engine does, and a big reason why I'm trying to move away from them, is this redirection. Click on a link on their search results, and it doesn't send you straght to the linked material, no, it sends you to a Google URL that does a little something, then sends you on to the link. It's slow. I thought I could get away from that at DuckDuckGo, but they've been doing the same thing.
What about Google's language, Go? Anyone using that? I've been looking at webRTC, from Google, wondering if it could be used to move away from the client server model of web and Internet usage. For instance Skype (now owned by MS), requires that users connect to a central server, which does provide a little bit of service, tracking who is avaialble and who is away. But at what price?
As to being stuck in the past, I still don't trust Microsoft. Remember OOXML? That wasn't the 90s, that was 2008 when they ran their ugly campaign to cozen and bully ISO into making it a standard. Then there was the little technical problem from 2012 in which Windows 7 didn't offer users a chocie of browsers as they had promised, and for which Europe penalized MS. Now one of MS's latest stunts is this huge change in how they sell Office. You can't buy it any more, you can only lease it? If you think file format lock was bad, how about cloud dependency? Be a real shame if you let your Office 365 subscription expire, and lost access to all those documents you foolishly stored in MS's cloud. Of if you became dependent upon their services to sync and share your documents. Not to mention the little detail that sensitive info may be in their cloudy hands, ripe for data mining, seizing by law enforcement, or leaking in industrial espionage incidents.