I think it has more to do with the fascination about the End of Times. People love seeing movies like Apocalypse Now or 2012. Perhaps it is because we as humans realize that the lives we lead now are superficial and do not allow us to reach the potential that we have within us. Nobody likes being wage-slaves to our feudalistic overlords.
I think, deep inside somewhere, we all yearn for a simpler time when we don't have all the stimulation and complexity technology currently gives us.
In reality, I think this is where technology went wrong: instead of making our lives simpler and easier, it has ended up making them more complex and more stressful for us all! Technology should not be attempting to change our lives for the worse; it should be an aid to help all humanity live better lives. I think we have strayed far from that goal, sadly.
P.S. I have no hatred of technology and love it as much as the next tech geek, but there's a point where you just have to think, "Yes, we may have gone too far..." I think that point comes when you look at the world you live in and see that we are obsessed with death and mayhem on the news, while in the real world, many people suffer and we (as a collective) do nothing to aid their lives.
P.P.S. Throwing money at people does not count.
P.P.P.S. Yes, I do know there are many organizations that go out and help the peoples of the world outside our borders, but the aid I'm talking about is this: Technological discoveries that actually help the people of the rest of the world live better lives, not us. This is where a capitalistic technology system fails. If it's not in our interest to discover better ways to use technology to clear sand dunes and create better irrigation systems in the desert, it just won't happen.