KJE - Slashdot User

Comment A purchase of UNITS? (Score 1) 170

by KJE on Wednesday January 13, 2010 @10:19PM (#30759970) Attached to: What Will Apple Do With Swedish Eye-Tracking Technology?

If Apple was seriously interested in this company's tech, they'd have purchased the company and not a couple of units. I'd say a much more reasonable explanation is that Apple has has a Human Factors Engineering lab where they'd like to track where people are looking when using their products, so they can better place things like menus, icons, and buttons.

Apple Eyeing EA? 151

Posted by Soulskill on Saturday May 09, 2009 @11:42AM from the ever-bigger-publishers dept.

yerktoader writes "There are rumors that Apple might buy EA, but some interesting counterpoints abound. File this one firmly under 'unconfirmed,' but it's nevertheless a tantalizing rumor. According to Fast Money's Guy Adami, Apple is 'eyeing Electronic Arts as a takeover target.' EA is currently the second-largest games publisher in the world and owner of the smash hit NFL-licensed series of football games. Could we be facing the possibility of an iMadden? Well, probably not. Apple has indeed been bolstering its games know-how, hiring a major Xbox strategist away from Microsoft in recent weeks. And EA is no stranger to Apple platforms: in the last year it's brought several of its major franchises to the iPhone (with more on the way), including Sim City, Tiger Woods, and Spore, with considerable success. But it's a far cry from there to a takeover, and that's putting it mildly. Video games analyst Michael Pachter seems to agree. Speaking to Gamasutra, he pointed out that if Apple was looking to make some entertainment acquisitions, it could buy Warner Music — which controls 20% of the music industry — for roughly half of EA's estimated price."

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