Comment Re:Tuning it out? (Score 1) 254
So how does one account for click-through counters? Sure, one can say that the ad may not get clicked on but the thought is implanted, etc... but there is (unlike radio and TV) at least one metric advertisers can use to determine how effective an online ad is.
But no advertiser wants that used as a metric, because people with an IQ higher than a watermelon only click on ads by mistake, or when they're offering free stuff.