Apple won't be able to last long when their tablets and phones are asking a premium price and delivering the same experience as devices at half their price.
You mean, like an Android tablet? As much as I hate to admit it, iPads provide a better experience than both Android and Windows, but you can buy a perfectly capable Android tablet for half the price of an iPad right now if you don't mind a clunkier UI.
It's interesting that you add in the price of the keyboard when the iPad doesn't come with one either.
You don't need a keyboard with an iPad, because it's not designed to run desktop apps. The whole 'killer feature' of the Surface is supposed to be that it can run desktop Windows apps... for which you need a keyboard. No-one buys a Windows tablet to run Metro apps, because if they want to run apps, they buy Android or iPad, because no-one in their right mind writes Metro apps.
And even the lowest end Surface comes with 64 GB of storage, plus room for an SD Card (Or use USB3 Storage).
And needs it, for Windows and all those desktop Windows apps you're going to install on it.