No more so than any other brand.
Think of the people that read the Perry Rhodan, or the destroyer Novels. Mad Max as a brand has certain expectations. Both have been going on forever and are able to do so because they meet expectations. Mad Max has it's own expectations.
The setting is post Apocalyptic Australia.
There must be a group of people struggling towards the future.
They must be opposed by the forces of chaos and evil trying to plunge mankind deeper into darkness.
Then there is Max the rogue element driven by his loss. The tragic and flawed hero who stands against the darkness.
I don't care if they decided to make a movie with Charlize Theron as the action lead. I actually enjoyed Aeon Flux may have been one of the few people that did. The key is that when I went to see Aeon Flux I had a pretty good Idea of what I would be getting which was about a certain style and aesthetic. Many people complained the movie wasn't consistent with the cartoon but they miss the point that the cartoon was nowhere near self consistent.
So if this isn't a Mad Max movie, that's fine but it is false advertising.