Comment This Isn't Necessarily A Bad Thing (Score 4, Interesting) 440
This sort of thing has happened before, and it will happen again. An even better example was when the MV Cougar Ace almost sank, and 4700 brand new Mazda cars hung at a 60 degree angle for several months. They never moved, and they were all in seemingly perfect condition.
Mazda chose to err on the side of caution, rather than risk a lawsuit. Or even worse, there was a very valid concern that they would become "Katrina Cars". A coat of paint, and they would be bundled up and sold in some other unsuspecting country. (On a side-note, the destruction process is really cool!.)
With waivers not being worth the paper they're printed on, it's simply not worth the risk of getting sued.
And finally, there's the "soft damage" to take into consideration? Remember the kid in preschool who "had cooties"? That kid KEPT those cooties, right up until graduation day in high school. Costco might never allow a single jar to hit their normal distribution system, but just the simple fact that the peanut butter even exists at all, is a risk that someone, somewhere, will say, "Whoa, Costco peanut butter might have salmonella."
Play "Telephone" with that for a while, and suddenly Costco can't pay someone to take a jar of peanut butter. This is actually a very safe, very beneficial tactic for Costco.
Now consumers can be absolutely guaranteed that they will never have to think about whether Costco peanut butter is safe.
And in retail, that's money in the bank.