Classic example: Kodak.
Since kodak was the inventor of the digital camera... this is actually a classic COUNTER-example.
Kodak actually failed when it wasted BILLIONS in the 1980s trying to expand its product line... 5.1 billion dollars for a drug company that they then ran into the ground, then tons of money in R&D trying to build a better Alkaline battery (because the battery was going to be the new "film" - disposable repeat purchase - once digital took off).
Kodak invented itself into oblivion, not the other way around.
It might be a pseudo-english term invented by german speakers.
That is actually a pretty concise definition of "English."
I tell them to turn to the study of mathematics, for it is only there that they might escape the lusts of the flesh. -- Thomas Mann, "The Magic Mountain"