Disclosure: I am 50, I don't watch more than a few hours per week. I'll watch *entertaining* television ads. However, they stop being entertaining after the fifth or sixth viewing. When I see the *same* commercial 5 or 6 times in a two hour block, the advertzoids have lost my willingness to view their ad. Non-entertaining ads lose immediately. Shouting at me loses immediately. Gross repetition of the same ad loses immediately. Ads I'm really willing to watch are the ones that evolve or tell a story over a few chained commercials. I don't care if it costs them more - if they want me to watch it, they have to work harder. Frankly, I'd like to see fewer commercials per hour, or bundled at the hour marks -- and I'd be willing to tolerate product placement within a series like they used to do in the 1950s and 60s. Believe it or not that was less intrusive and actually more enticing to buy the product because you saw it used in context. (mmmmmm, Blammo's Evaporated Milk made these cookies scrumptious, don't you think, George?)